Part I gives you a concise set of sourced market and workforce figures for 2026: a $208.1 billion US industry (IBISWorld) and 504,500 plumbing jobs with 44,000 openings a year (BLS). Part II is our own benchmark of 97 plumber websites that hold page-one Google rankings in 15 cities, measured in August 2026: the median lab Largest Contentful Paint is 1.7 seconds and 66 of the 91 timed sites came in under 2.5 seconds in our test, 61% run WordPress, 18% show no recognizable analytics tag, and 96% have a tap-to-call phone link. The per-site dataset, the code, the fetched page HTML, and every raw API response are downloadable at the end.
This is the 2026 edition of our plumbing industry report. It has two parts. Part I collects the market, workforce, and labor-shortage figures that plumbing company owners ask about most, each one tied to the organization that published it and the year it covers. Part II is original research: in August 2026 we measured the websites of 97 plumbing companies that rank on page one of Google in 15 US cities, and we publish every number we collected.
Research, data collection, and analysis: Jamieson Smith, founder of Claremont Software. Search results captured August 21 to 22, 2026; page measurements and page HTML captured August 22, 2026 (UTC).
A note on what changed. The April 2026 version of this report described 47 websites. We could not reproduce that sample, so we re-ran the study with a larger sample, a documented method, and a downloadable dataset. Where the new numbers differ from the old ones, the new numbers stand.
Part I: The Plumbing Industry in 2026
Every figure in this section names its source. Market research firms revise their estimates, so treat each number as that publisher's view on the date shown, and follow the link when you need the current version.
US Plumbing Industry Market Size
IBISWorld estimates that US plumbing contractors generate $208.1 billion in revenue in 2026, after growing at a 4.9% compound annual rate over the previous five years. The same report expects growth of only 0.5% in 2026 as single-family construction slows, and counts about 129,000 plumbing businesses, a figure that grew 1.7% a year between 2021 and 2026. Source: IBISWorld, Plumbers in the US, 2026 edition.
Two things follow from a market this size and this fragmented. Demand for repair and emergency work stays steady through construction cycles, which gives established companies a revenue floor. And with no dominant national brand, the company a homeowner picks depends on local visibility. That is the part of the business Part II measures.
Plumber Workforce, Pay, and Job Outlook
The US Bureau of Labor Statistics counts 504,500 plumber, pipefitter, and steamfitter jobs in 2024 and projects 527,200 by 2034, a gain of 22,700 jobs or 4%, about as fast as the average for all occupations. Retirements and career changes add to that growth: BLS projects about 44,000 openings a year over the decade. The median annual wage was $62,970 in May 2024. Source: BLS Occupational Outlook Handbook, Plumbers, Pipefitters, and Steamfitters (accessed August 2026).
Most plumbers enter the trade through a four- to five-year apprenticeship that pays from the first day, and most states require a license to work unsupervised.
The Plumber Labor Shortage
The shortage is real, and the most quoted numbers about it are estimates rather than counts. Keep the distinction in mind when you repeat them.
- 55% of home builders reported difficulty finding plumbers in the Home Builders Institute's Construction Labor Market Report for spring 2021. This is a share of builders surveyed, not a share of plumbing positions left empty. Source: HBI, as cited by LIXIL.
- "About 550,000 unfilled plumbing positions by 2027" is the figure LIXIL's March 2026 press release attaches to "Blocked Pipes: The Economic Consequences of Skilled Worker Shortages," a paper by John Dunham & Associates and economist Michael Flaherty that LIXIL commissioned and that the Journal of Applied Business and Economics published in 2024. Read it with three cautions: the paper predates the release by two years, the 550,000 number appears in the release rather than in the paper's text, and it is larger than the 504,500 jobs BLS counts for the entire occupation in 2024, so it is not comparable with the BLS figures above. The release also says a modest increase in the supply of plumbers would save about $1.27 billion a year in plumbing-related costs. Source: LIXIL press release, March 11, 2026, which links the paper.
For a plumbing business the shortage shows up as longer hiring cycles and higher wages. It also changes the math on marketing: when you cannot add crews quickly, the jobs you win need to be the right jobs, and a website that makes it easy to call you for the work you want is worth more than one that brings in every request.
Plumbing Manufacturing's Economic Impact
Plumbing Manufacturers International (PMI) publishes an economic impact study prepared by John Dunham & Associates. Its current figures: plumbing fixture and fitting manufacturers have a direct economic impact of $54.4 billion, providing 208,283 jobs and $14.3 billion in wages. Counting suppliers and household spending by their employees, the total impact is $129 billion, about four tenths of one percent of US GDP, with 500,487 jobs, $37 billion in wages, and $17.7 billion in tax revenue. Source: PMI, Plumbing Manufacturing Industry Economic Impact Study (accessed August 2026).
Part II: The Website Benchmark, 97 Page-One Plumber Websites
The numbers above describe the industry. The numbers below describe how the plumbing companies that already win local search show up online. We measured them directly, and you can check our work.
How We Ran the Study
On August 21 and 22, 2026 we pulled the page-one Google results for the search "plumber [city]" in 15 US cities: Wichita, Nashville, Boise, Philadelphia, Dallas, Phoenix, Savannah, Atlanta, Chicago, Denver, Seattle, Minneapolis, Charlotte, Columbus, and San Diego. The results were desktop, English, ten deep, with the search location set to each city. Organic results and the local map pack both count as page one, so both are in. That produced 177 results. We removed 57 that were directories, review sites, city pages, magazines, or a union local (Yelp, Angi, BBB, Reddit, Nextdoor, and similar) and 23 that were repeat appearances of a domain already on the list, which leaves 97 plumbing company websites (177 minus 57 minus 23). When a domain ranked in more than one city, its first appearance (in city order, then rank) set the city and result type we record for it: 54 sites are counted from organic results and 43 from the map pack. The page we measured is the page that ranked, which is usually but not always the homepage.
For each page we collected two kinds of data:
- Browser measurements from DataForSEO's OnPage API with full browser rendering and its mobile preset, which sets a 390 by 844 pixel viewport at 3x scale. DataForSEO does not throttle the network, so these are data-center conditions, not a phone on a cellular connection. We collected Largest Contentful Paint (LCP), Time to Interactive (TTI) as DataForSEO reports it, word count, plain-text rate (visible text as a share of HTML bytes), page weight, script count, and HTTPS. We requested three runs per page and discarded runs that returned an error, a bot-challenge page, or an implausible timing; 83 sites ended with three usable runs, 4 with two, and 4 with one. LCP, TTI, and DOM-complete time are the median of a site's usable runs. Word count, page weight, script count, plain-text rate, and the HTTPS check come from its first usable run.
- Fingerprint checks from our own fetch of the page HTML: the platform it runs on, analytics and tracking tags (Google Analytics, Google Tag Manager, Meta Pixel, CallRail, Hotjar, Microsoft Clarity), a tap-to-call
tel:link, an email-like string ormailto:link anywhere in the fetched HTML, Open Graph tags, and the WordPress version when the site exposes it. We kept the fetched HTML of every site, so each classification can be recomputed from it.
Six sites could not be timed (one domain no longer resolves, three block automated browsers, and two failed to load for the crawler on every attempt), and three could not be fingerprinted. Each section below states how many sites it covers. The per-site results, the summary figures, and an archive with the code, the city and exclusion lists, the fetched HTML, and every raw API response are downloadable; see The Dataset at the end.
Page Speed: How Fast Page-One Plumber Sites Load
Across the 91 sites with a usable measurement, the median lab Largest Contentful Paint is 1,672 milliseconds. The fastest page painted its largest element in 280 ms and the slowest in 7,192 ms. 66 of the 91 pages recorded a lab LCP below 2.5 seconds. This is not a Core Web Vitals pass result: Google applies its 2.5-second "good" threshold to the 75th percentile of real visits, measured in the field and split by device, and this study took three lab runs from one data center. Time to Interactive, as DataForSEO reports it under those same data-center conditions, has a median of 1,422 ms and a mean of 1,635 ms (fastest 260 ms, slowest 6,124 ms).
| TTI (DataForSEO) | Sites | Share |
|---|---|---|
| Under 500 ms | 11 | 12.1% |
| 500 to 999 ms | 15 | 16.5% |
| 1,000 to 1,999 ms | 39 | 42.9% |
| 2,000 to 2,999 ms | 18 | 19.8% |
| 3,000 ms and over | 8 | 8.8% |
Two cautions before you compare your own site. First, these are lab measurements from DataForSEO's headless browser in one data center, with a mobile-sized viewport and no network throttling. They are consistent with each other, but they are not the Lighthouse or PageSpeed Insights scores you see in Chrome, and a real phone on a cellular connection loads slower than this. Second, the same page measured more than once varied more than most people expect: among the 87 sites with at least two usable runs, the median gap between a site's fastest and slowest TTI run was 1,106 ms, and one site in ten had a gap above 2.5 seconds. That instability is one reason Lighthouse dropped TTI as a reported metric, and it is why we lead with LCP. A difference of a few hundred milliseconds between two sites is noise; read the buckets rather than ranking individual sites.
What the distributions do show is that about seven in ten page-one plumber sites paint their largest element within 2.5 seconds and are interactive within two seconds in this test, and that the slow tail is small. A site in the 4-second-plus LCP group is slower than 92% of its page-one competitors under the same conditions.
Platform Breakdown: What Page-One Plumber Websites Run On
We identified the platform for 94 sites by fingerprinting their HTML. Eleven sites run custom or agency-specific builds that no fingerprint matched; they are listed as "custom or unidentified" rather than guessed.
| Platform | Sites | Share |
|---|---|---|
| WordPress | 57 | 60.6% |
| Duda | 11 | 11.7% |
| Custom or unidentified | 11 | 11.7% |
| Adobe Experience Manager | 5 | 5.3% |
| Wix | 3 | 3.2% |
| Next.js | 2 | 2.1% |
| Webflow | 2 | 2.1% |
| Squarespace | 2 | 2.1% |
| Scorpion | 1 | 1.1% |
WordPress is the default: three of every five page-one plumber sites run it. The Adobe Experience Manager sites all belong to large multi-location brands with centralized web teams. Duda, which many local-service agencies use, is the second most common platform at 12%.
We do not rank platforms by speed. The run-to-run TTI spread (median 1,106 ms) is larger than the gap between most platform medians, and the groups range from 57 sites down to 1, so a comparison would mostly show noise. What the data does show is that WordPress appears in every speed bucket: 7 of the 11 sites under 500 ms run it, and so do all 8 sites over 3,000 ms. We did not collect theme, hosting, CDN, or caching data, so the study cannot say what separates a fast WordPress site from a slow one.
The April version of this report warned that some WordPress sites ran outdated 4.x versions. The new data does not support that: 27 of the 57 WordPress sites expose their version, and every one of them runs 6.3 or newer. We have removed the claim.
Content Depth: How Much Text Ranking Pages Carry
Across 91 pages with a word count, the median ranking page has 1,271 words of visible text and the mean is 1,468. Sixty percent have more than 1,000 words, and a quarter have more than 2,000.
| Words on the page | Sites | Share |
|---|---|---|
| Under 300 | 5 | 5.5% |
| 300 to 999 | 31 | 34.1% |
| 1,000 to 1,999 | 32 | 35.2% |
| 2,000 and over | 23 | 25.3% |
This describes what ranking pages look like. It does not show that word count causes rankings. Google states that it has no preferred word count, and five pages with under 300 words rank on page one in this sample. What the distribution tells you is what your competitors' pages contain: service descriptions, service areas, licensing and guarantee details, and answers to the questions a homeowner asks before calling. If your page has 200 words and theirs have 1,300, a homeowner comparing the two sees less about your services, your area, and your guarantees before deciding whom to call.
Plain-Text Rate: How Much of the Page Is Content
Plain-text rate is the share of a page's HTML that is visible text. The median across 91 sites is 3.0%. Put differently, 97% of the HTML a typical plumber site sends to a visitor is markup, scripts, and styles rather than words. The figure covers HTML only; images, fonts, and external script files are extra.
By platform, the median plain-text rate is 3.3% on WordPress, 2.6% on Duda, 3.5% on Adobe Experience Manager, 4.9% on the custom builds, and 0.4% on Wix (3 sites). A low rate is not a ranking penalty, and in this sample it showed no meaningful linear association with TTI (Pearson r of -0.05; HTML size, transfer size, script count, and script bytes came in between -0.23 and 0.07, all computed by the aggregate script in the published archive). A weak correlation does not rule out every relationship; it fails to support the common claim that lighter pages load faster. Treat the rate as a description of how these pages are built, not as a lever to pull.
Analytics: 18% of Page-One Plumber Sites Show No Tracking Tag
We checked 94 sites for six common tracking tags. Google Analytics or Google Tag Manager appears on 76 sites (81%). Counting all six vendors, 77 sites (82%) have at least one tag, and 17 sites (18%) have none we can detect.
| Tag | Sites | Share |
|---|---|---|
| Google Analytics (gtag) | 58 | 61.7% |
| Google Tag Manager | 56 | 59.6% |
| Google Analytics or Tag Manager | 76 | 80.9% |
| Meta Pixel | 23 | 24.5% |
| CallRail | 9 | 9.6% |
| Hotjar | 3 | 3.2% |
| Microsoft Clarity | 3 | 3.2% |
| None of the six detected | 17 | 18.1% |
"None detected" is the honest phrasing. A site can run server-side tagging, load its tags after a consent banner, or use a vendor we did not check, and this test would miss it. Even so, nearly one in five page-one plumber sites shows no sign of measuring what visitors do. These 17 sites warrant a manual tracking audit: ask whoever built the site what is installed, and if the answer is nothing, Google Analytics 4 and Tag Manager are free. A pageview tag alone does not count calls; that takes call tracking or event configuration on top of it.
HTTPS, Phone Links, Open Graph, and Email: The Baseline
| Check | Sites | Share |
|---|---|---|
| HTTPS | 94 | 100% |
Tap-to-call phone link (tel:) | 90 | 95.7% |
| Open Graph title and image (social sharing preview) | 66 | 70.2% |
Email-like string or mailto: link in the fetched HTML | 43 | 45.7% |
HTTPS is universal. A tappable phone number is nearly universal: 96% of page-one sites have one, which makes it the clearest baseline in the study. The April version of this report said a quarter of plumber sites hid their phone number; the new, larger sample does not support that, and it is corrected here. Open Graph tags are the common gap: 30% of sites lacked og:title, og:image, or both in the fetched HTML. We did not test the actual preview on Facebook or Nextdoor, and the Sharing Debugger step below shows what yours looks like. An email-like string or mailto link appears in the fetched HTML of under half the sites. That check reads the raw HTML rather than the visible page, so a string inside a script can count and a visible address can be missed; many service businesses also choose calls and form fills over email on purpose.
What Page-One Plumber Websites Have in Common
Reading across the sections, the page-one plumber site in 2026 looks like this: it runs WordPress or Duda, becomes interactive in one to two seconds on a mobile viewport, carries more than 1,000 words on its ranking page, has a tap-to-call phone link, serves over HTTPS, and has Google Analytics or Tag Manager installed. None of those traits is rare among sites that rank, and none is universal either: 40% of ranking pages have fewer than 1,000 words, 18% show no tracking tag, and 4% lack a phone link. Read them as common traits of sites that rank, not as requirements.
We looked for a pattern among the fastest sites and did not find one we can defend. Script count, script bytes, HTML size, and transfer size showed no meaningful linear association with TTI in this sample (Pearson r between -0.23 and 0.07), and we did not collect hosting, CDN, caching, or theme data. The under-500 ms group holds 7 WordPress sites, 2 Duda sites, a Squarespace site, and one site we could not fingerprint. That is as far as the data goes.
Use the numbers as a benchmark of what you are competing against, and test changes to your own site against your own call volume. Our plumber SEO page covers how we measure that for clients.
How to Check Your Own Plumber Website
You can compare your site with this benchmark in about 20 minutes with free tools.
- Speed. Open PageSpeed Insights, enter your homepage, and read the mobile Largest Contentful Paint. Google's "good" threshold is 2.5 seconds at the 75th percentile of real visits. For a rough comparison, 66 of the 91 sites in this study recorded a lab LCP under 2.5 seconds. (PageSpeed Insights no longer reports Time to Interactive, so compare LCP rather than the TTI figures above.)
- Words. Select all the text on your homepage, paste it into any word counter, and compare with the 1,271-word median. Under 300 words puts you with the thinnest 5% of ranking pages.
- Analytics. Right-click your homepage, choose View Page Source, and search for
gtagorGTM-. If neither appears, check with whoever built the site before assuming nothing is installed; then install Google Analytics 4 if they confirm it. - Phone link. Open your site on a phone and tap the phone number. If it does not start a call, your number is text rather than a
tel:link, which 96% of your page-one competitors have. - Sharing preview. Paste your URL into Facebook's Sharing Debugger. A missing image or a generic description means your Open Graph tags need work.
If your site falls short on two or more of these, our plumber web design page explains how we build sites to clear every item in this benchmark, and what that costs.
What This Study Cannot Tell You
- It describes sites that already rank on page one. There is no comparison group of sites that failed to rank, so it cannot say which traits earn a ranking.
- It did not measure calls, leads, or revenue. Claims that a faster site "wins the call" are not supported by this data, and we do not make them.
- Speed figures come from one data center with a 390 by 844 pixel viewport and no network throttling. They are comparable with each other, not with Lighthouse, PageSpeed Insights, or field data, and TTI in particular varies from run to run.
- Platform and tag detection are fingerprint-based. Heavily customized builds and server-side tagging escape detection.
- The sample is 15 cities and one query pattern. A different query ("emergency plumber," "water heater repair") would surface a partly different set of sites.
The Dataset
Download the per-site results: plumber-website-study-2026.csv (97 data rows, 36 columns, including median timing, timing spread, and run counts for each site, plus word count, plain-text rate, platform, detected tags, and the fetch status of each check). A summary file holds the aggregate figures used in this article, and plumber-website-study-2026-raw.zip (about 6 MB) holds the code, the city list, the exclusion list, every raw SERP and page-measurement response, the fetched HTML of every site (gzipped), and the scripts that rebuild the results, the summary, the correlations, and the charts from those files. SERPs were captured August 21 to 22, 2026; page measurements were taken August 22, 2026 (UTC).
All 97 sites in the study
| Domain | City | Result type | Platform | Median TTI (ms) | Words |
|---|---|---|---|---|---|
| fixandflow.co | Atlanta, GA | local pack | WordPress | 725 | 597 |
| atlantisplumbing.com | Atlanta, GA | local pack | custom or unidentified | 1,182 | 904 |
| peachplumbingatlanta.com | Atlanta, GA | local pack | WordPress | 1,940 | 1,418 |
| superiorplumbing.com | Atlanta, GA | organic | Duda | 1,947 | 1,507 |
| mrplumberatlanta.com | Atlanta, GA | organic | Adobe Experience Manager | 1,327 | 939 |
| reliableair.com | Atlanta, GA | organic | custom or unidentified | 1,702 | 1,214 |
| plumbworksinc.com | Atlanta, GA | organic | Duda | 1,375 | 2,064 |
| tecertifiedelectricians.com | Atlanta, GA | organic | WordPress | not measured | n/a |
| fivestarservicepros.com | Boise, ID | local pack | WordPress | not measured | n/a |
| beaconplumbing.com | Boise, ID | local pack | WordPress | 3,260 | 1,094 |
| robgoodsonplumbing.com | Boise, ID | local pack | Duda | 1,695 | 1,797 |
| cloverdaleplumbing.com | Boise, ID | organic | WordPress | 1,565 | 613 |
| westernhvac.com | Boise, ID | organic | WordPress | 2,147 | 4,440 |
| zplumberz.com | Boise, ID | organic | WordPress | 2,178 | 1,127 |
| plumbingsolutionsofidaho.com | Boise, ID | organic | WordPress | 2,028 | 2,378 |
| masterrooter.com | Boise, ID | organic | WordPress | 2,047 | 1,345 |
| aaacityplumbing.com | Charlotte, NC | local pack | WordPress | 2,201 | 605 |
| wyattworks.com | Charlotte, NC | local pack | custom or unidentified | 2,785 | 3,392 |
| charlotteplumbing.com | Charlotte, NC | local pack | Duda | 1,883 | 813 |
| queencityplumbingcharlotte.com | Charlotte, NC | organic | WordPress | 2,620 | 462 |
| rideoutplumbing.com | Charlotte, NC | organic | WordPress | 558 | 370 |
| erservicesclt.com | Charlotte, NC | organic | WordPress | 2,269 | 964 |
| plumbingbliss.com | Charlotte, NC | organic | WordPress | 2,003 | 372 |
| myrescueplumbing.com | Chicago, IL | local pack | WordPress | 947 | 2,839 |
| walshplumbingandsewerinc.com | Chicago, IL | local pack | Duda | 1,320 | 2,482 |
| mikesplumbingchicago.com | Chicago, IL | organic | WordPress | 1,297 | 1,847 |
| fourseasonsheatingcooling.com | Chicago, IL | organic | WordPress | 420 | 1,501 |
| transitflowplumbing.com | Columbus, OH | local pack | HTML not fetched | not measured | n/a |
| 1tomplumber.com | Columbus, OH | local pack | WordPress | 843 | 832 |
| localplumbercolumbus.com | Columbus, OH | local pack | Squarespace | 1,389 | 675 |
| shortysplumbingllc.com | Columbus, OH | organic | Webflow | 562 | 1,891 |
| buckeyeheat.com | Columbus, OH | organic | Adobe Experience Manager | 1,264 | 2,590 |
| 614plumber.com | Columbus, OH | organic | Duda | 1,422 | 552 |
| parson-plumbing.com | Columbus, OH | organic | Wix | 1,309 | 494 |
| publicserviceplumbers.com | Dallas, TX | local pack | HTML not fetched | 414 | 1,396 |
| anchorplumbingcompany.com | Dallas, TX | local pack | WordPress | 757 | 1,342 |
| metroflowplumbing.com | Dallas, TX | local pack | WordPress | 668 | 976 |
| bakerbrothersplumbing.com | Dallas, TX | organic | Adobe Experience Manager | 1,490 | 1,393 |
| berkeys.com | Dallas, TX | organic | Adobe Experience Manager | 1,075 | 2,154 |
| callmilestone.com | Dallas, TX | organic | WordPress | 344 | 1,974 |
| emergencyplumbingoncall.com | Dallas, TX | organic | WordPress | 3,980 | 1,566 |
| reliantplumbing.com | Dallas, TX | organic | WordPress | 1,523 | 1,271 |
| brownplumbinghvac.pro | Denver, CO | local pack | custom or unidentified | 1,430 | 1,145 |
| peachtreeplumbing5280.com | Denver, CO | local pack | Next.js | 1,276 | 444 |
| speed-plumbing.com | Denver, CO | local pack | WordPress | 440 | 837 |
| teamdavelogan.com | Denver, CO | organic | WordPress | 1,718 | 3,093 |
| brothersplumbing.com | Denver, CO | organic | WordPress | 902 | 2,581 |
| mydenverplumber.net | Denver, CO | organic | WordPress | 376 | 2,333 |
| christophersplumbing.com | Denver, CO | organic | WordPress | 1,868 | 616 |
| eriknelsonplumbing.com | Minneapolis, MN | local pack | custom or unidentified | 700 | 179 |
| calloboys.com | Minneapolis, MN | local pack | WordPress | 1,403 | 4,030 |
| ronthesewerrat.com | Minneapolis, MN | organic | WordPress | 4,199 | 825 |
| soderlin.com | Minneapolis, MN | organic | Duda | 1,439 | 1,640 |
| hoffmannbros.com | Nashville, TN | local pack | WordPress | 302 | 729 |
| 100percentplumbingtn.com | Nashville, TN | local pack | WordPress | 2,036 | 1,636 |
| doctordrips.com | Nashville, TN | local pack | WordPress | 1,675 | 1,332 |
| leecompany.com | Nashville, TN | organic | WordPress | 387 | 1,727 |
| mortonplumbing.net | Nashville, TN | organic | custom or unidentified | 1,500 | 1,020 |
| holtplumbing.com | Nashville, TN | organic | Duda | 1,511 | 2,139 |
| rotorooter.com | Nashville, TN | organic | custom or unidentified | 999 | 4,235 |
| happyhiller.com | Nashville, TN | organic | WordPress | 2,422 | 2,410 |
| ifixplumbinganddrains.com | Philadelphia, PA | local pack | WordPress | 3,178 | 820 |
| economydrainclean.com | Philadelphia, PA | local pack | WordPress | 1,072 | 3,739 |
| kcs-plumbing.com | Philadelphia, PA | local pack | Wix | 1,322 | 131 |
| goodmanplumbers.com | Philadelphia, PA | organic | WordPress | 1,095 | 2,414 |
| josephsaffordable.com | Philadelphia, PA | organic | WordPress | 1,992 | 1,679 |
| guaranteedplumbingandheating.com | Philadelphia, PA | organic | Next.js | 799 | 2,717 |
| phillyplumbingpros.com | Philadelphia, PA | organic | WordPress | 2,784 | 1,956 |
| plumbingpriorityone.com | Phoenix, AZ | local pack | custom or unidentified | 511 | 738 |
| azplumbernearme.com | Phoenix, AZ | local pack | WordPress | 2,242 | 1,146 |
| robinsplumbing.com | Phoenix, AZ | local pack | WordPress | 4,498 | 1,556 |
| parkerandsons.com | Phoenix, AZ | organic | Adobe Experience Manager | 1,908 | 2,615 |
| pinkplumbingandsewer.com | Phoenix, AZ | organic | WordPress | 4,610 | 933 |
| theaussieplumber.com | Phoenix, AZ | organic | Webflow | 2,010 | 581 |
| plumberofphoenix.com | Phoenix, AZ | organic | WordPress | 867 | 2,414 |
| plumbersandiegoonline.com | San Diego, CA | local pack | WordPress | 1,094 | 1,804 |
| eliterooter.com | San Diego, CA | local pack | WordPress | 260 | 1,305 |
| plumbtechpros.com | San Diego, CA | local pack | WordPress | 2,105 | 1,178 |
| discountplumbingsandiego.com | San Diego, CA | organic | WordPress | 5,005 | 1,112 |
| frankiesplumbing.us | San Diego, CA | organic | custom or unidentified | 2,655 | 769 |
| plumbpro.com | Savannah, GA | local pack | WordPress | 1,873 | 666 |
| henryplumbingco.com | Savannah, GA | local pack | WordPress | 613 | 536 |
| victoryplumbingsav.com | Savannah, GA | local pack | Duda | 426 | 199 |
| americanplumbingsav.com | Savannah, GA | organic | Duda | 1,348 | 472 |
| mrrooter.com | Savannah, GA | organic | custom or unidentified | not measured | n/a |
| beaconplumbing.net | Seattle, WA | local pack | WordPress | not measured | n/a |
| beesplumbingandheating.com | Seattle, WA | local pack | WordPress | 1,395 | 2,100 |
| dandelionplumbing.com | Seattle, WA | local pack | Squarespace | 421 | 134 |
| oneillplumbing.com | Seattle, WA | organic | WordPress | 2,440 | 940 |
| qualityplumbing.cc | Seattle, WA | organic | WordPress | 6,124 | 865 |
| benjaminfranklinplumbing.com | Wichita, KS | local pack | custom or unidentified | 1,220 | 2,986 |
| bowersplumbingcompany.com | Wichita, KS | local pack | Scorpion | 2,003 | 2,522 |
| jmplumbingict.com | Wichita, KS | local pack | HTML not fetched | not measured | n/a |
| davidliesplumbing.com | Wichita, KS | organic | Duda | 410 | 1,600 |
| reddiplumbingwichita.com | Wichita, KS | organic | WordPress | 1,443 | 351 |
| wichitarotorooter.com | Wichita, KS | organic | Wix | 1,297 | 288 |
| hmplumbingservices.com | Wichita, KS | organic | WordPress | 720 | 1,198 |
Conclusion
The published figures support two plain statements: demand for plumbing work is steady, and the supply of plumbers is tight. Our benchmark adds a description of the sites that hold page one in 15 cities. Most run WordPress, most paint their largest element within 2.5 seconds in a lab test, most carry more than 1,000 words on the ranking page, nearly all have a tap-to-call link, and four in five carry a Google Analytics or Tag Manager tag. The exceptions in every table are real sites that rank without those traits, and nothing here shows which trait earns a ranking or a call.
If you want to know where your site stands, run the five checks above. If you would rather have us run them and show you the gaps, our plumber web design and plumber SEO pages explain how we work and what it costs.
Related Reading
- Best Plumber Websites 2026: 12 Examples That Actually Generate Calls
- How Much Does a Plumber Website Cost in 2026?
- Plumber Digital Marketing: The Complete Guide for 2026
- Free Download: The Plumbing Website Proposal Template (PDF)
Frequently Asked Questions
How fast should a plumber website load in 2026?
The 91 page-one plumber websites we timed in August 2026 had a median lab LCP of 1.7 seconds, and 66 of them came in under 2.5 seconds in our test. For your own site, use PageSpeed Insights, which shows field LCP where Google has enough visits; under 2.5 seconds at the 75th percentile is Google's "good" line.
What platform do most plumber websites use?
WordPress runs 61% of the 94 page-one sites we could identify. Duda and custom builds follow at 12% each, then Adobe Experience Manager at 5%. No other platform reaches 4%.
How many words should a plumber's homepage have?
The median ranking page carries 1,271 words, but 40% carry fewer than 1,000 and five rank with under 300. Use the number to see what competitors publish, not as a target to fill.
How many plumber websites have analytics installed?
We found Google Analytics or Tag Manager on 81% of 94 sites and none of six common tags on 18%. A missing tag in the HTML is a reason to check, not proof that nothing is installed.
How big is the US plumbing industry in 2026?
IBISWorld puts 2026 US plumbing contractor revenue at $208.1 billion across about 129,000 businesses, with 0.5% growth expected in 2026.
Where can I download the data behind this report?
The per-site CSV, the summary file, and a zip archive with the code, the fetched HTML of every site, and every raw API response are linked in "The Dataset" section above.
