Web Design in Madison, Wisconsin
Professional websites that help Madison businesses attract more customers and increase revenue.
Serving businesses in Madison and throughout Wisconsin
Our Madison Web Design & SEO Services
We help Madison businesses succeed online with custom web design and digital marketing services tailored to the local market.
Whether your customers come from Madison proper or from Middleton, Sun Prairie, and beyond, they're finding businesses the same way — through search. responsive web design combined with SEO services gives your business visibility across the entire service area, not just within city limits.
On the technical side, backend development handles everything from appointment bookings to customer portals, and site maintenance ensures your site stays fast, patched, and ranking well long after launch day.
Ready to Grow Your Madison Business?
Get a free, no-obligation quote for your new website. See how we can help your business attract more customers and increase revenue.
Why Madison Businesses Choose Claremont Software
We're not just another web design agency. We're your partner in growing your Madison business online.
We believe every Madison business deserves a website that actually generates revenue — without breaking the bank. Our projects start at $2,500, with transparent pricing and no surprises at the end. Getting found on Google in Madison requires more than stuffing keywords onto a page. We build SEO into the architecture of your site — clean URLs, fast load times, structured data, and content that matches what your customers are actually searching for.
We track what matters: leads, calls, and conversions. 89% of our clients see those numbers jump within 30 days. For Madison businesses competing for local customers, that kind of traction changes everything. Knowing the Madison market isn't something you can fake. We've studied the local search landscape, the industries that thrive here, and the digital habits of Madison consumers. That research shows up in every site we build.
What Our Clients Say
See how other small business owners transformed their revenue with a professional website.
“Working with Claremont has been one of the best decisions I've made for my business. From the beginning, they took the time to genuinely understand what I do and what I was struggling with online. It never felt like a cookie-cutter process—they asked the right questions, offered thoughtful guidance, and made me feel like my success actually mattered to them. The website they built for me is fast, clean, and clearly designed with conversions in mind. I've had multiple clients mention how easy it was to navigate and how professional everything looks. Their SEO work has made a real difference too; I'm seeing more traffic, better leads, and a noticeable bump in people finding me organically. What stood out most was how easy they were to work with. They're responsive, patient, and genuinely invested in helping service professionals shine online. If you want a team that blends technical skill with a personal, caring approach, I can't recommend Claremont Software LLC enough.”
Aaron Neff
“Awesome work! He did so well on my site!”
Ashley Eckhart
“This has been a breath of fresh air. I have operated 6 different companies and have worked with many different website/SEO companies. Claremont has been the best overall by far. The ease of working with them, clear instructions on what my tasks are to help them perform for us, and overall performance is unmatched. I would recommend Claremont to anyone. By far the best I've worked with in a long time. However, if you are competing with any of my companies I'd prefer you don't use them because they're too good!”
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Serving Madison and Surrounding Areas
Madison's identity is defined by the intersection of government, tech, and higher education. Epic Systems in Verona alone employs thousands of people who expect every vendor and service provider to have a professional online presence. American Family Insurance, Sub-Zero, Trek Bicycle, and Lands' End all call the greater Madison area home — and their polished digital brands set the standard that every small Madison business is measured against. When a state employee, a UW researcher, or an Epic developer searches for a local contractor or restaurant on their phone, a site that isn't mobile-friendly doesn't get a second look.
The Dane County Farmers' Market — the largest producer-only farmers' market in the country — encircles the Capitol every Saturday morning, drawing crowds that spend the rest of their day searching for nearby brunch spots, coffee shops, and services on their phones. Art Fair on the Square brings nearly 200,000 visitors to Capitol Square each July, and every one of them is a potential customer for businesses that show up in local search results. Taste of Madison packs the same space over Labor Day weekend. Year-round, the Overture Center for the Arts, Olbrich Botanical Gardens, and Camp Randall Stadium keep people flowing into the city — and UW–Madison's 50,000-plus students treat Google as their first stop for everything from haircuts to auto repair.
State Street runs straight from the Capitol to campus, and the restaurants, boutiques, and professional services packed along it compete for the same local searches every day. A few blocks south, Willy Street's independent retailers, co-ops, and creative studios rely on affordable web design to stand out against bigger brands with bigger budgets. Monroe Street's loyal neighborhood crowd finds its cafés and service businesses through word of mouth and Google in roughly equal measure. Over in Schenk-Atwood, artisan shops and restaurants have carved out a destination district where online visibility determines who gets the weekend traffic. And in the fast-growing suburbs — Middleton, Fitchburg, Sun Prairie, Verona — homeowners are searching for local service providers daily, and the businesses that rank are the ones getting calls.
A roofer in Fitchburg, a café on Willy Street, a law firm overlooking the Capitol — they all need the same thing: a fast, custom website that actually ranks when Madison customers search. We build search-optimized sites and handle Google Business Profile optimization so small businesses stop losing leads to competitors with better SEO. Every site is built from scratch — professional Madison web design and SEO strategy, not a template with your logo swapped in.
Madison Plumber? Get 10 Leads in 6 Months — Guaranteed.
We're taking on 3 plumbing companies as founding clients — custom website, done-for-you SEO, and Google Business optimization at 20% off for life. If we don't deliver 10 leads in 6 months, we cut our price in half until we do.
We also serve businesses in these nearby communities
Let's Talk About Your Madison Business
Every project starts with a conversation — no pressure, no sales pitch. Tell us what you're working on and we'll let you know how we can help.